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Dot-Com Millionaires. Almost everyone has heard this term.
Imagine registering mortgage.comtwenty years ago. If you did, you can bet you probably wouldn’t need a mortgage today.
But that was twenty years ago. So, what if we told you that the greatest domain-name-appreciation era really started only a couple of years ago and is in full swing today, with China as the place everyone has to thank?
Well, it did and it is.
China is home to some of the greatest wealth in the world, but converting that wealth to investment (especially overseas) has long been a challenge to its citizens. This obstacle has fueled the growth of many alternative investments in the past. Some investments turned out quite well, while others (like Bitcoin) were too young to maintain such growth.
So, what happens when you have an asset that comes along and is digital, tax-free, rare, portable and has a proven wholesale market? An unprecedented rise in value is what happens.
When wealthy people decide to invest in something, it’s usually something rare in nature. It’s also usually something the general public typically knows little about. When the odd mainstream article mentions a painting selling for $100 million or a rare coin fetching $245,000 at auction, the real story is often underneath. And that real story typically contains an established wholesale market, an ever-growing demand over time and a verifiable sales history.
Domain names have long been a core alternative investment for those in the know. Monthly reported sales are often over $20 million and unreported sales are estimated to be much higher. This isn’t something new either. DNJournal first started reporting domain name sales fourteen years ago. In the past few years alone, brands have been paying high dollars for important domain names. Witness Facebook acquiring FB.com for $8.5 million and the Texas Rangers’ purchase of Rangers.com for $375,000.